38% of consumers look first at products in catalogues before purchasing the product online. A large number of global brands still regard the catalogue as their premier sales tool.
We’re a Sydney print agency focused on harnessing the power of print communications. Our catalogues and brochures bring brands to life.
For quotes on Brochures and Catalogue Design Services, call our Sydney agency (+61 2) 9523 6007
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A catalogue gains exposure, they build your brand, they sell your services and products, they’re one of the oldest forms of marketing and remain a powerful marketing medium, but their role has changed.
Brochures were once a direct-response vehicle, though today they can also drive your customers to the internet to become active online. Increasingly catalogues are also now utilised as a follow-up to online purchases.
The advantages of print brochures and catalogues is their level of trust, accessibility and ease of use. Portable, aspirational print vehicles designed to be handled, read, picked up and absorbed repeatedly. A great brochure or catalogue will seldom be thrown away, or deleted.
WHY CATALOGUES AND BROCHURES WORK
We know that 34% of consumers (in general) believe that catalogues and brochures offer a better product overview and make it easier to look through various products and product ranges.
- Driving Traffic
To bring a brand in to a physical space, catalogues and brochures can make people become more active with the brand via a print vehicle. Catalogues guide readers to a physical or online store, and vouchers, or the customization of content will support this action.
Global brands still regard the catalogues and/or brochure as their premium sales tool. Catalogues combined with the immediacy of eCommerce shopping can and does increase the effectiveness of both activities. When marketing print collateral works in collaboraiton with a company website, call centre and/or store, the meareuing of success happens quickly and accurately – a clear advantage for the marketing executive.
Our sydney design agency have designers that understand how important a brochure or catalogue is in the communication of a product line or service.
COG Design offers our print design services which include paper stock selection, document size and folding technique, design format and of course manage the production process. From food and grocery catalogues, to jewellery or fashion brochures, and retail print media such as homewares, and automotive brochures. The fundamentals of delivering key product information while also sticking to the brand and company style guides is something we’re experts at designing for across all different sectors and industries.
Gain Exposure with COG Design
Catalogues are a great marketing communications print vehicle to broaden your client reach. A clear advantage that comes with creating a catalogue is in the form of exposure. We deliver both digital and print versions of our clients catalogues – we know both provide easily digested information that is required in generating new customer leads.
Build your Brand with our expert Sydney located graphic artists
Look at catalogues and brochures as a brand extension. We’re experts at adding strong visuals and clear messaging throughout our clients catalogues, we design to ideally use the companies brand equity to drive that feeling of trust and credibility with the reader. We also focus on capitalizing on key components to ensure your brand and business stands out and cuts through to assist in the pursuit of building credibility and brand equity.
Sell Yourself, get in touch with professional designers. When using professionals to create your marketing, you’ll get professional results.
Some of our catalogue and brochure projects are below. Take a browse through to get an idea of our agencies capabilities.
The Rockpool Property Development project was in collaboration with real estate agency Cripps & Cripps Property. Real estate is a competitive game and COG Design loves designing to win!
Sally Fitzgibbons Surf Festival Printed Booklet. We’re a Sydney print agency focused on harnessing the power of print communications. Our catalogues and brochures bring brands to life.
COG Design were excited to deliver the print marketing and graphic design of brochures, catalogues and illustration projects for Quantum Solar Power.
COG Design is proud to deliver the Book Design and Publishing for “Revolution”, the Cycling Book by John Veage. The brief was to deliver the complete design and photography layout for the photographer John Veage and his book, Revolution. This stunning photographic tribute to 25 years of road and track cycling in Australia is the […]