Bass & Flinders Property Development Project Marketing

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  • Brief

    To deliver a comprehensive print, design and digital solution for the Bass & Flinders Property Development. A sophisticated and luxurious development of 4 bedroom duplexes, architectually designed.

    COG Design was approached by Steve Day Real Estate to generate a complete marketing campaign which would support the sale of this property development off the plan. Located in Cronulla, Sydney Australia, the property should attract buyers from an international market. 3D CGI images should support the marketing collateral as should video, digital and print advertising and location signage.

    The project also required Brand Identity including logo, colour suite, icon and font suite. These elements were used across signage, digital marketing and traditional property print marekting.

    In summary, Bass & Flinders Property Development briefed COG Design with a high end premium property to take to market, which needed to sell in a fluctuating and uncertian economy.

  • Solution

    Part of the COG Design methodology is to first take an extensive audit of third party suppliers to the project, and to also meet and discuss project requriements, and expectations. With this solid brief our Creative Director lead the team of CGI artists, illustrators, digital strategists, web designers and graphic artists. COG Design are experts at managing complex design projects and don’t leave anything to guess work or chance. We know communication is key and Bass & Flinders is a project that would use all of our skill set and challenge our approach. COG Digital liaised with agents, architects and developers to ensure before we even nudged a pixel the communication was clear on the project.

    Dividing the project up between the COG Branding Group enabled the strategy to be lead out by COG Strategy, COG Digital takes care of the website development, COG Design to take care of the illustration and CGI work, and COG Print to deliver the printed marketing collateral and signage.

    Utilizing the power of the COG Branding Group ensures that a premium in quality is reached, and a full service property project marketing suite is delivered.

  • Result

    Bass & Flinders Cronulla is Now For Sale. The agent has receiving huge enquiry from the launch campaign, which has seen interested parties from an international audience register to be priority clients.

    This result is one of success, with a brand identity, location signage, website, digital marketing campaign, video assets and print advertising.

    The Bass & Flinders Website is live, which has been designed to provide interested parties with as much detail as one could need. The CMS website with interactive features for the  properties delivered a great online experience for buyers. This delivered the professional development renderings, project marketing lifestyle photography, project video, site elevations & electronic sample boards. Also further information and directory to the projects partners.

    The power of the COG Branding Group ensured the Bass & Flinders Property Project Marketing was successful and executed smoothly. For a premium in Real Estate branding and Property Development marketing get in contact with COG Design today.

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