Real Estate Agency Branding for Steve Day

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  • Brief

    With an impressive list of credentials, Steve Day offers over 20 years of experience in the real estate, property and building industries.

    Steve Day approached COG Design as our local knowledge and friendly approach to doing business ran parrallel with his brand vision and values for doing business. Steve Day Real Estate needed a new brand which presented as a boutique agency specialising in luxury and waterfront properties. COG Design are experts at taking briefs whether large or small and ensuring they meet the clients expectations and meet their brand vision. The COG Design offer is supported by COG Strategy services and resources which ensures all brand solutions are strategic and well considered from the commencement of any branding projects.

    Steve Day is a naturally gifted communicator and negotiator with a sharp eye for technology and business. These elements needed to shine through in the branding and digital assets of the new brand.

    The brief Steve Day provided COG Design included brand identity design, print management, digital marketing, digital and brand strategy, SEO and SEM, Social Media, photography and videography, promotional items and brand management.

  • Solution

    Our Creative Director lead the COG Design team of graphic artists, web designers, print managers and digital strategists to build out the conceptual artwork for the Steve Day brand identity and the marketing collateral which supplements most real estate agencies.

    COG Design provided business cards, letterheads, real estate presentation folders, real estate enduro signs, event flag banners, real estate brochures, signboards and direct mail real estate flyers. With support from the broader COG Branding Group, all projects for design were immediately assigned to COG Design graphic artists, the digital projects were handed over to COG Digital, and COG Print delivered the marketing print collateral. COG Strategy delivered the brand communications plan which ran parrallel with the updated Corporate Identity.

    The digital marketing rolled out with realestate.com.au property campaigning. All digital touch points where overhauled including the website, social media channels, SEO and SEM considerations.

    The Corporate Identity included Logo icon, Font suite and revamped Colour Colour Suite. And with assistance from COG Strategy and their communications strategy, a new value proposition and tagline also was included.

  • Result

    Steve Day Real Estate Agency is now receiving enquiry and immediate success from the brand and business launch and property marketing following the completion of all projects.

    A highly successful result with an active brand identity, numerous listings with location signage, a managed CMS website, functioning digital marketing campaigns and print advertising. The marketing collateral is in market and promoting numerous properties throguhout the Sutherland Shire and broader Sydney areas.

    With all of our local clients, COG Design along with COG Digital offer a bespoke and tailored and reliable support service to ensure Real Estate Agencies like Steve Day can remain lean operations and keep overheads low, and not have to employ inhouse marekteers and designers. Our structured team support and swift response to client requests make our service reliable and trusted.

    The power of the COG Branding Group ensures the Steve Day Real Estate Agency takea care of business day in day out with a reliable and professional marketing support resource in their corner. For a premium in Real Estate branding and Property Development marketing get in contact with COG Design today.

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